Social ContagionNew Search
Why Social Change Is Contagious
We witness many social changes over time — from changes in behavior such as the decline of smoking to shifts in people’s hearts and minds on issues like gay marriage. But how does social change spread?
Character & Context, Society for Personality and Social Psychology
Empathy Is the Secret Ingredient That Makes Cooperation — and Civilization — Possible
Where do the cooperative skills that hold together human societies come from and why don’t our selfish instincts overwhelm them? Evolutionary game theory suggests that empathy is a crucial contributor.
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